Behind Audius
At the end of last year, I had the idea to create a campaign for Audius that showed what exists behind the platform. Since Audius is shaped by music, I wanted to highlight the instruments and studio tools that help bring it to life. The concept was to bring guitars, keyboards, controllers and other elements into a single, unified visual, showing that Audius is built by the creative energy behind the scenes.
The full campaign didn’t move forward, but the visuals we created ended up being used as social media banners and in email activations. Even in a smaller form, the project helped expand Audius’s visual direction and express the idea that the platform is powered by its creators.
From this proposal, we developed a series of desdobramentos that became part of Audius’s social media banners and were also used in email marketing activations sent to users. These visuals helped reinforce the message of community, creativity and the shared energy behind the platform, even without the full campaign being launched.
SOcial media banners
And also it was released as a Wallpaper for the public
